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Product Manager

Job #: 105741
Industry: Semiconductors
Location: North Carolina (NC)

This position will be responsible for the product management of several product families existing and expanding portfolio of products. Primary responsibility includes product strategy, new product introduction, market and competitive analysis, business case development, product positioning, pricing as well as managing and monitoring the overall product lifecycle and business plans. This position will be instrumental in executing business unit strategies in a dynamic market condition. This role will closely work with engineering, R&D, operations, sales and various cross functional teams.

Key Responsibilities:

  • Ownership of product lifecycle from new product concept and launch through obsolescence
  • Define, execute and maintain the product strategy, positioning and roadmap
  • Identify market needs and develop Market Requirement Documents (MRDs) and Product Requirement Documents (PRDs) for new product development with prioritized features, corresponding justification, target markets & applications, forecast and business plans
  • Develop and execute a pricing strategy to meet revenue and margin targets
  • Work with product marketing and corporate marketing to launch products
  • Lead and execute tactical actions in a timely manner on specific products to support the overall business objectives
  • Lead customer engagement, presentations and seminars
  • Be an expert on competitor’s capabilities and product positioning in the market
  • Interface with engineering, R&D, operations and sales to develop new products or enhance existing products
  • Work with sales on pricing and product specifications for special business opportunities
  • Review product sales forecasts and key accounts, monitor and understand trends and align with overall business unit
  • Monitors product or product line units, distribution, ASP, and revenue & margin performance against targets
  • Run beta and lead customer programs with early-stage prototypes and samples
  • Participate as product spokesperson with customers and various conferences and trade shows


  • Bachelor’s degree in Electrical Engineering, Mechanical Engineering or similar technical engineering + coursework in Sales/Marketing
  • 5+ years of product management or product marketing experience
  • Self-motivated with strong drive to achieve business objectives
  • Strong personal work ethic, sense of ownership, and a can-do attitude to drive projects through completion.
  • Ability to blend the technical and commercial aspects to deliver a balanced approach to problems
  • Excellent verbal and written communication and presentation skills
  • Willingness to travel, including internationally as necessary
  • Preferred Qualifications:
  • MS in Electrical Engineering or similar technical engineering field and/or MBA
  • 8+ years of relevant product management or marketing experience in semiconductor component technology
  • Demonstrated success in defining and launching new products
  • Proven ability to influence cross-functional teams without formal authority
  • Good general knowledge of both the sales and product manufacturing processes
  • Strong analytical skills and experience