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Market Development Manager, Americas

Job #: 105621
Industry: Biotechnology/Life Science
Location: Framingham, MA (MA)
Description

➢   The Market Development Manager (MDM) for MS Biopharma Markets will be responsible for achieving the revenue growth targets for the MS Biopharma business by developing a Go to Market (GTM) strategy specific to the needs of the Americas.  The GTM strategy must consist of a high growth business model based on a solid understanding of the biopharma analytical market in the Americas and a rigorous marketing communication strategy that makes use of multiple marketing channels to 
drive demand, lead generation and increased market visibility.

➢   The MDM will be the main point of contact for and work directly with the Americas marketing communications specialists to develop and execute demand generation marketing campaigns that support the growth of our MS business in the Americas. The MDM will also support the sales organization in developing product / solution and competitive positioning strategies and content to support local sales efforts to support new customer prospecting and opportunity win-rates.  The candidate will develop an effective marketing strategy that addresses customer needs and fuels 
demand.

➢   Candidate must have a very strong understanding of MS Biopharma and be well networked within the biopharma community, specifically among key opinion leaders and innovators of the industry and should have a creative, solution-oriented thinking process with strong attention to detail. Candidate must be able to analyze key performance indicators (tracking funnel management, lead generation, win-loss analysis metrics) for the business and arrive at quick, impactful conclusions that explain observed business results the business.

Main Position Objective:

Develop and maintain regional Market Model for MS biopharma business Develop and implement growth strategies and action plans that will generate growth in the biopharma segment and increases in market share.

Define and/or refine the optimal GTM strategy for MS biopharma market segment

Work with global business unit and marketing team to help define new product opportunities, develop positioning and ensure success during new product introductions; product discontinuation.

Main Tasks:

  • Develop, the regional Marketing Communications plan. This should be developed in close collaboration with the Marketing Communications Specialist using the marketing collateral generated by the Global Strategic Marketing Managers.
  • Create and execute measurable, multi-channel marketing campaigns and content to support lead generation, lead nurturing and lead conversion
  • Creative message and story development to fuel demand generation, brand awareness, and loyalty programs.
  • Conduct routine analyses of competitor marketing programs.
  • Responsible for regular (monthly & quarterly) data reports and updates that include key performance indicators, ROI, timing and general results using Salesforce.com reporting capabilities.
  • Develop and deploy customer success stories & content, across multiple channels, including measurable digital channels.
  • Tracking effectiveness and uptake of campaigns and other key performance indicators.
  • Support commitments for advertising campaigns – all channels.

Internal: Market Development Managers, Sales, Global Marketing, Field Applications, and Service organizations

Education and/or Work Experience Requirements:

  • 5-7+ years working knowledge of the biopharma market segments in the Americas
  • 2+ years working with Salesforce.com customer resource management
  • 2+ years conducting general direct marketing campaigns
  • Strategic thinking skills
  • Operational/Metric results Orientation
  • Strong leadership collaboration Skills
  • 2+ years supporting events/conferenced
  • Experience managing projects from inception to completion, including managing to a campaign timeline.
  • BS in life sciences or related field considered a plus.
  • Experience with mass spectrometry much desired