The Market Segment Leader is responsible for owning and championing their assigned product lines from the concept stage, to the commercial go to market strategy including tactical execution and yearly budgeted revenue. This includes Revenue for assigned portfolio. The principal responsibilities for this position include determining customer needs; recommending the nature and scope of present and future products within the product line(s); assessing market competition; providing source data for product line communications; developing promotional plans and materials; gathering and assessing product market data; providing information for management; developing and implementing product support and training materials; serving as a key contributor to NPD in bringing new products to market; developing packaging and labeling; developing and implementing marketing plans, new product launch plans, managing the launch and marketing programs throughout each product’s life cycle, and managing expense budgets.
Managing yearly revenue for assigned product portfolio.
- Leading the yearly revenue budgeting process for assigned product portfolio and owning the associated revenue.
- Building tactical marketing programs to align with budgeted sales goals. This to include real time monitoring of program effectiveness and communicating with all stakeholders during S&OP and the Revenue A3 process.
- To be the internal and external customer champion for assigned product lines. This to include supporting field sales in revenue generating activities and other internal customers as the product expert.
- Evaluate and build product and market intelligence using various sources such as external customers, field sales, exhibitions and conferences, and through other forms of market due diligence.
- Use product and market intelligence to build value propositions on assigned product lines.
- Design effective internal customer and external customer training programs related to technical product knowledge, understanding value propositions, market and competitive intelligence.
- Recommends the nature and scope of present and future assigned product lines by reviewing product specifications and requirements; gathering and analyzing data on new product opportunities, appraising new product ideas and/or product or packaging changes, preparing return- on-investment analyses; initiating NPD process and serving as marketing point person.
- Brings new products to market by analyzing proposed product requirements and product development programs; establishing new product launch time schedules with R&D and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Provides source data for product line communications by defining product marketing communication objectives.
- Be the internal product champion by providing information to management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting recommendations for inventory levels and working with manufacturing to optimize production planning.
- Prepares product pricing recommendations by generating and utilizing market research data; reviewing production and sales costs; anticipating volume; maximizing customer value and company margins.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to developing a comprehensive strategic marketing plan by developing and implementing a marketing plan for product portfolio.